Estate of William King
SOLD: $2 million+
Butler County, Ohio
William King, Jr., was a third-generation farmer and classic car enthusiast who left barns full of rusty gold at the time of his 2010 death. The King heirs initially found Penny Worley through the Warren County Probate Court’s list of court approved appraisers and decided to proceed with an auction of the personal property. Penny and her team spent the summer digging through decades of dust and aggressively marketing the assets to prospective bidders, including a widely circulated YouTube video that reached 50,000 views.
Media outreach proved effective when two local news affiliates featured the auction event. Hundreds of people all over the world competitively bid at the auction that generated over $1 million.
The King family was so pleased with Worley they turned to the firm once again to sell the real estate in two tracts. Every auction event is unique, and Worley developed marketing strategies to attract the right bidders to the March 2013 live, on-site auction. Having grown up attending live auctions in the area, Penny designed an old-fashioned but exciting atmosphere (tent, flags, even a BBQ lunch) to stimulate bidding activity and competition.