151 Acres on US 22&3 - Morrow, Ohio

In one high-profile case involving 151 acres of land along US 22 & 3 in Morrow, Ohio, a prolonged legal dispute between the parties had stalled any resolution for more than a year. Ultimately, the court ordered the property to be sold at auction—allowing the marketplace, rather than competing opinions, to determine its value.

Properties located in high-growth corridors often attract a wide range of potential buyers, from developers and investors to agricultural users and recreational land buyers. When marketed effectively, these properties can generate intense competition among bidders.

Worley Auctioneers was engaged to design and execute a real estate auction strategy capable of attracting the broadest possible buyer audience for this strategically located property.

Situation

For more than a year, attorneys representing both parties disputed the value of the 151-acre property located on US 22 & 3 in Morrow, Ohio.

Because no agreement could be reached, the court ordered the land to be sold through a court-supervised auction, establishing a reserve price of $1,000,000. The goal was simple: allow the open market to determine the property’s true value in a transparent and competitive environment.

However, achieving strong results required reaching the right mix of buyers who could recognize the property’s potential.

Solution

Worley Auctioneers’ in-house real estate team developed a targeted marketing strategy designed to highlight the property’s location, development potential, and recreational appeal.

The marketing campaign emphasized the property’s proximity to the Loveland–Miami Bike Trail, one of the region’s most popular outdoor corridors, while also showcasing its potential for future development, agricultural use, and recreational land ownership.

Professional aerial drone photography and mapping were used to present the full scale and beauty of the property. The campaign reached developers, investors, farmers, and recreational land buyers throughout the region, generating significant interest ahead of the auction.

Outcome

The auction exceeded all expectations.

Competitive bidding drove the final sale price to $2,805,000—nearly triple the court-ordered reserve price of $1,000,000.

During the auction’s extended bidding period, intense competition among buyers pushed the price more than $1 million higher, demonstrating the power of an open and competitive auction environment.

Both parties were thrilled with the outcome, and the court achieved what it set out to accomplish: a fair market result determined transparently by real buyers.

Why Sell Real Estate at Auction?

When buyers compete in a transparent bidding environment, market value is discovered—not guessed.

For courts, attorneys, and property owners facing complex real estate decisions, auctions provide a clear path to resolution and often produce results that exceed traditional listing expectations.