MacKenzie River Pizza Pub – Restaurant Liquidation

From single-location operators to regional franchise groups, restaurant owners across Cincinnati and the Tri-State rely on professional restaurant equipment auctions to streamline transitions. We manage every detail — from inventory to marketing to removal — so owners can focus on their next move.

Situation:

In the highly competitive and ever-evolving restaurant industry, rebranding and consolidation are common. Once known as Max & Erma’s, the concept transitioned under new ownership to MacKenzie River Pizza Pub — a rustic, Montana-inspired pizza and pub model. As the parent company streamlined operations in an oversaturated casual dining market, they engaged Worley Auctioneers to manage the restaurant liquidation of a Cincinnati-area location, including its commercial kitchen equipment and artisan front-of-house furnishings.

Solution:

As specialists in restaurant equipment auctions in Cincinnati and the Tri-State region, Worley’s team quickly mobilized to inventory, catalog, and professionally photograph the assets. The auction included high-demand commercial kitchen equipment — such as refrigeration, prep stations, and a $5,000 pizza oven — as well as custom-crafted dining tables, chairs, and décor. We implemented a broad-spectrum marketing campaign targeting established restauranteurs, food & beverage startups, franchise operators, and even residential buyers seeking quality pieces for home bars and entertainment spaces.

Outcome:

Competitive bidding delivered strong returns across all asset categories. Worley accepted a rare reserve on the signature pizza oven, confident that our established bidding network would respond — and it did. For decades, leading Cincinnati restauranteurs have relied on our restaurant equipment auctions to buy, sell, and liquidate assets during rebrands and consolidations. When it’s time to reposition or close a location, Worley Auctioneers remains their trusted, first call.