16 Premium Acres in South Lebanon

Situation

Otto Siderits, a highly successful engineering firm CEO, maintained a private 16-acre recreational retreat to house his museum-quality classic car collection. Over time, the River’s Bend TPC golf course community expanded around the property, transforming it into a prime development opportunity.

Because properties like this seldom come to market, pricing it conventionally would have created an artificial ceiling. The challenge was determining true market value while maximizing exposure to developers, investors, and private buyers seeking land in one of the region’s most desirable communities.

Solution

Worley Auctioneers implemented a strategic real estate auction marketing plan designed to generate competitive bidding and uncover full market value.

Our approach included:

• Prominent on-site signage with directional placement from main thoroughfares
• Targeted full-color mail campaigns to developers and high-net-worth prospects
• Professional plat maps and development visuals
• Aerial drone footage highlighting location and surrounding amenities
• Digital marketing and social media campaigns
• Expanded web presence to capture regional and out-of-state interest

Unlike a traditional listing that caps value at an asking price, the auction format stimulated real-time competitive bidding among qualified buyers.

Outcome

Interest emerged from multiple buyer segments.

The River’s Bend HOA expressed interest in acquiring the land for long-term investment and development control. At the same time, private buyers aggressively competed in the final minutes of the auction.

In a dramatic closing sequence, bidders pushed the price to:

$120,312 Per Acre

The competitive real estate auction process unlocked premium land value that may not have been achieved through conventional listing methods.